2008 Brand Value (Millions): $66,667
Parent Company: Coca-Cola (KO)
Olympic sponsorship boosted its profile in Asia, where sales are surging. But Coke continued to record sluggish sales in its home market.
2008 Brand Value (Millions): $59,031
Parent Company: International Business Machines (IBM)
A resurgent tech-services business together with highly profitable software edges Big Blue ahead of rival Microsoft.
2008 Brand Value (Millions): $59,007
Parent Company: Microsoft (MSFT)
Windows Vista bugs and Apple’s withering "I’m a Mac" ads challenge the software giant despite its monopoly. It is now rolling out a new ad campaign.
2008 Brand Value (Millions): $53,086
Parent Company: General Electric (GE)
A GE that doesn’t make lightbulbs or dishwashers? In July it announced its intention to spin off the brand’s iconic units as it focuses on global infrastructure.
2008 Brand Value (Millions): $35,942
Parent Company: Nokia
The iPhone has the buzz, but Nokia sells eight times as many smartphones. Its reputation for quality puts it far ahead of rivals in India and other emerging markets.
2008 Brand Value (Millions): $34,050
Parent Company: Toyota Motor
As auto sales plunge, even Toyota is suffering, but its early move into hybrids, starting with the Prius back in 2001, looks smarter than ever.
2008 Brand Value (Millions): $31,261
Parent Company: Intel (INTC)
Sales are strong and Intel still pays to place its logo in the ads of customers like Apple and Dell, but the Federal Trade Commission is investigating the practice.
2008 Brand Value (Millions): $31,049
Parent Company: McDonald’s (MCD)
It’s still mostly about burgers and fries, of course. But Mickey D’s has a knack for the new stuff people want, like fancy coffees, breakfast sandwiches, and wraps.
2008 Brand Value (Millions): $29,251
Parent Company: Walt Disney (DIS)
Disney’s marketing machine turned High School Musical into a tween girl blockbuster. It’s hoping the new Disney XD cable channel will bring in the boys.
2008 Brand Value (Millions): $25,590
Parent Company: Google (GOOG)